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Jay Coakley with Ellie's Hats
Ellie's Hats 2026 Beneficiary

More Than
Just a Hat.

A mission born from one man's love for a little girl named Ellie — and the belief that kindness, shown at the right moment, changes everything.

The Story

It started with
one hat.

Jay Coakley had a neighbor — a little girl named Ellie — who was battling childhood cancer. He wanted to do something. So he started sending her colorful, fun hats to brighten her days during treatment.

What began as one act of kindness for one child grew into a national nonprofit. Ellie's Hats now sends care packages — hats, toys, comfort items — to children fighting cancer all over the country. They also provide direct financial assistance to families carrying the crushing weight of a cancer diagnosis.

Ellie made it. She's thriving today. And the hats keep going.

Ellie Ellie 2025
Jay Coakley with Ellie's Hats
Jay Coakley & Ellie · 2015
Ellie's Hats A Decade of Partnership

Joe & Punch have been
with Ellie's Hats for
10+ years.

Jay Coakley isn't just the founder of Ellie's Hats — he's a friend. Joe DePalma and Punch Digital Strategies have been partners with Ellie's Hats for over a decade, long before D2F existed.

That relationship is why D2F keeps coming back to Ellie's Hats. This isn't a charity we found. This is a cause we've lived alongside. We've seen Jay's work firsthand — the care packages, the families, the relief. Every dollar we raise makes a real difference.

10+
Years of Partnership
$165K
Raised Through D2F
How It Works

What Ellie's Hats
actually does.

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Care Packages

Hats, toys, comfort items, and personal notes sent directly to children undergoing cancer treatment nationwide.

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Family Support

Direct financial assistance to families facing the impossible costs that come with a childhood cancer diagnosis.

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Community

Building a network of people who believe that small acts of kindness — delivered at the right moment — can change the entire arc of a family's experience.

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Ellie's Hats This Is Why We Party

For Kyle.
For Ellie.
For all of them.

Every dollar raised at D2F 2026 goes directly to Ellie's Hats. No overhead. No middlemen. Just impact.